Barbasol Returns as Title Sponsor of Horizon League Basketball Championships Culminating in Indianapolis
INDIANAPOLIS (December 19, 2023) – Following a successful first year featuring America’s #1 brand of shaving cream as title sponsor, the Horizon League announced today an extended and enhanced title partnership with Barbasol building toward the 2024 edition of the Barbasol Horizon League Basketball Championships.
Why this matters: This agreement adds impactful inventory for Barbasol during the regular season before the lights shine brightest in March. This marks a major move for partnership alignment and consistency while providing a major financial impact for the League.
Major Voices
Horizon League Commissioner Julie Roe Lach
“One of our League pillars centers around creating major experiences for our student-athletes, coaches and supporters. Barbasol’s continued belief in our values and our vision for the basketball championships to be a long-term community event in Indianapolis, where Barbasol started more than 100 years ago, reflects the momentum the Horizon League possesses. This commitment will support our efforts to deliver that major experience. We are grateful and excited to continue to build this partnership!”
VP of Marketing for the Barbasol and Pure Silk Brands, Tim McNamara
"Barbasol is proud to be back again this year, serving as the title sponsor of the 2024 Horizon League Basketball Championships. We continue to be impressed by the integrity and leadership of these student-athletes. The Horizon League demonstrates its commitment to making a meaningful impact on both the students and the broader community. It is this like-minded responsibility and values that build such a strong partnership.”
Dig deeper:
- Once again, CSMG helped secure the extension as a national sponsorship sales partner of the League. “Thank you to the Collegiate Sports Media Group for their proactive collaboration and guidance to help us continue this outstanding partnership,” said Horizon League COO/SWA, Christine Neuman.
- #MarchStartsHere is a new campaign in conjunction with the Barbasol Horizon League Basketball Championships. Indianapolis will feature several major college basketball events in 2024, including the first and second rounds of the NCAA Men’s Basketball Tournament and the semifinals and championship of the NIT. The Barbasol Horizon League Basketball Championships tip off the incredible stretch of collegiate events in the city.
- The 2024 Barbasol Horizon League Basketball Championships will begin March 5 and 7 with early round games on campus and will culminate with the semifinal and championship games at the Indiana Farmers Coliseum March 11-12. Groups, youth sports organizations and basketball fans interested in attending games or learning more about getting involved in Indianapolis are encouraged to email Kelley Ford at kford@horizonleague.org.
- Barbasol is America’s #1 brand of shaving cream. For over 100 years, generations have trusted Barbasol for a close, comfortable shave. Barbasol is proud to offer a comprehensive lineup of shaving cream and razors at retailers nationwide. Barbasol is owned by Perio Inc., a family-owned consumer products company headquartered in Dublin, Ohio. For more information on Barbasol, visit www.Barbasol.com.
- The Horizon League is an NCAA Division I athletics conference comprised of 11 member institutions located throughout the Midwest’s major metropolitan cities. Headquartered in Indianapolis, the League and its members strive to be highly competitive athletically while committing to the total development of its student-athletes and creating a lasting impact on campus and in the community. For more information, visit HorizonLeague.com.