Officially Human Returning to Host Amplifying Event at 2025 Barbasol Horizon League Basketball Championships

Officially Human Returning to Host Amplifying Event at 2025 Barbasol Horizon League Basketball Championships

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Rachel White

Event Registration
INDIANAPOLIS (February 20, 2025) – Officially Human will host a “Build Your Officiating Brand” event at the 2025 Barbasol Horizon League Basketball Championships. The event is scheduled to begin at 5:30 p.m. ET on Tuesday, March 11 in the Valeo Fan Zone at the Indiana State Fairgrounds & Event Center.
 
Why this matters: The Horizon League was the first conference to partner with Officially Human and 2025 marks the sixth year the two organizations have collaborated around the basketball championships in Indianapolis.
 
Officially Human exists to restore respect to, and positive treatment of, sports officials through increased education and communication to all stakeholders (administrators, coaches, and fans).
 
Major Voice:
Officially Human Founder and CEO Brenda Hilton
“Officially Human appreciates the opportunity to once again be a part of the Barbasol Horizon League Championships. As social media becomes more prevalent in the officiating space, so do the brands of the officials, whether it be an officiating association or an individual. Officials are the backbone of sports, yet they often face unnecessary criticism. Noah Katz, the founder of The Umpire Channel, will join us to highlight the importance of building a strong and positive profile using social media as a force for good. By humanizing officials and showcasing their dedication, we hope to inspire the next generation to join the officiating community." 
 
Dig Deeper:
  • Registration for the event is free to attendees and includes a food voucher, complimentary parking and discounted tickets to the Barbasol Horizon League men’s basketball championship game at 7 p.m. ET.
  • Officiating coordinators, officials and those interested in becoming officials are invited to attend the event.
  • This networking and social event will provide attendees an inside look at how high level officials have advanced their brands and careers through social media.
  • Additional Officially Human activations around the championships include promotional items and handouts in the lobby of the Corteva Coliseum and in-game t-shirt tosses.
  • The Horizon League first partnered with Officially Human for an Officials Symposium during the 2020 Basketball Championships.
  • Officially Human also hosted a NCAA Mentor-Mentee Networking event at the 2022 Horizon League Basketball Championships and “What Does it Take to Become an Official” events at the 2023 and 2024 Championships.
  • Learn more about Officially Human.
  • The 2025 Barbasol Horizon League Basketball Championships will begin March 4 and 6 with early round games on campus and will culminate with the semifinal and championship games at the Corteva Coliseum March 10-11. Schools, groups, youth sports organizations and basketball fans interested in attending games or learning more about getting involved in Indianapolis are encouraged to email Kelley Ford at kford@horizonleague.org.
  • The Horizon League is an NCAA Division I athletics conference comprised of 11 member institutions headquartered in Indianapolis. The League and our member schools develop nearly 4,000 student-athletes for life. Through unique opportunities in major metropolitan cities, their athletic, academic and personal aspirations can be achieved. Because what they learn today will inspire who they become tomorrow. For more information, visit HorizonLeague.com.