Barbasol Back In Title Partnership Role with Horizon League
INDIANAPOLIS (August 21, 2025) – Make it four-straight years for Barbasol as title sponsor of the Horizon League Basketball Championships.
Why this matters: This agreement extends the year-round opportunity for America’s #1 brand of shaving cream with the Indianapolis-based Horizon League which includes regular season assets. This partnership is a major move supporting the Horizon League financially by helping League members and staff meet our shared goal of providing a pinnacle experience to our student-athletes.
Major Voices
Horizon League Commissioner Julie Roe Lach
“We appreciate that an iconic brand like Barbasol continues to partner with us to support Horizon League men’s and women’s basketball. From the regular season exposure we built into the partnership last season to the “One Shaving Moment” our innovative staff created for our championship teams during the post-game press conferences, we will continue to deliver outstanding return on investment for Barbasol and have some fun along the way. Thank you to Tim McNamara, Colin Wiggins and all of the leadership at Barbasol for the support and resources to aid us in delivering major experiences.”
Barbasol Director of Marketing Colin Wiggins
“We are thrilled to once again partner with the Horizon League as title sponsors of the Horizon League Men’s and Women’s Basketball Championships. These outstanding student-athletes continue to showcase their immense talent and character on the national stage, and we couldn’t be more proud to play a part in telling their stories. A special thank you to Julie Roe Lach, Christine Neuman, Drew Naumovich, and the entire Horizon League Team for fostering this all-star relationship and inviting us to return for another exciting season.”
Dig deeper:
- Once again, CSMG helped secure the extension as a national sponsorship sales partner of the League. “Many thanks to the Collegiate Sports Media Group for their continued collaboration,” said Horizon League COO/SWA, Christine Neuman.
- The 2026 Barbasol Horizon League Basketball Championships will begin in early March culminating with the championship games at the Corteva Coliseum March 10. Groups, youth sports organizations and basketball fans interested in attending games or learning more about getting involved in Indianapolis are encouraged to email Kelley Ford at kford@horizonleague.org.
- Barbasol is America’s #1 brand of shaving cream. For over 100 years, generations have trusted Barbasol for a close, comfortable shave. Barbasol is proud to offer a comprehensive lineup of shaving cream and razors at retailers nationwide. Barbasol is owned by Perio Inc., a family-owned consumer products company headquartered in Dublin, Ohio. For more information on Barbasol, visit www.Barbasol.com.
- The Horizon League is an NCAA Division I athletics conference comprised of 11 member institutions headquartered in Indianapolis. The League and our member schools develop nearly 4,000 student-athletes for life. Through unique opportunities in major metropolitan cities, their athletic, academic and personal aspirations can be achieved. Because what they learn today will inspire who they become tomorrow. For more information, visit HorizonLeague.com.