Horizon League Announces Partnership with Sports Revenue Advisors

Horizon League Announces Partnership with Sports Revenue Advisors

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Rachel White

INDIANAPOLIS (October 27, 2026) – The League office has announced a new partnership with Sports Revenue Advisors (SRA).

Why it Matters:
  • SRA will work collaboratively alongside Horizon League staff to maximize sponsorship revenue opportunities while complementing the League’s existing relationships and resources.
  • SRA’s role extends beyond traditional sales, providing strategic guidance and execution designed to strengthen the League’s commercial platform.
  • The partnership will focus on creating sponsorship opportunities across all 19 Horizon League championships, regular season and championship broadcasts, social media, and other League platforms to deliver comprehensive value for corporate partners.
Major Voices:
Jill Bodensteiner, Horizon League Commissioner
  • “We’re thrilled to partner with Clark Beacom and his colleagues at SRA as the Horizon League enters a new era. The timing couldn’t be better: we have a new media rights agreement with ESPN and a new home for the Horizon League Basketball Championship at Riverview Health Arena at Innovation Mile in Noblesville. SRA brings the experience and vision to connect the League with brands that share our values and put our outstanding member institutions and student-athletes in the spotlight. We can’t wait to get started.”
 
Clark Beacom, Founder of Sports Revenue Advisors
  • “We’re incredibly proud to partner with the Horizon League and work alongside a great group of people who share our passion for college athletics. There’s a tremendous opportunity to bring brands into the conference in ways that make a real impact while highlighting the incredible institutions and student-athletes that make the Horizon League special. We look forward to building partnerships that go beyond traditional sponsorships and help tell the stories of the people and programs across the League.”
 
Dig Deeper:
  • Sports Revenue Advisors (SRA) is a boutique sports marketing and revenue consultancy that partners with professional sports teams, collegiate conferences, and venues across the country to develop and secure corporate partnerships, including naming rights, founding partnerships, and integrated marketing platforms along with other revenue services.
  • The Horizon League is an NCAA Division I athletics conference comprised of 12 member institutions headquartered in Indianapolis. The League and our member schools develop 4,000 student-athletes for life. Through unique opportunities in major metropolitan cities, their athletic, academic and personal aspirations can be achieved. Because what they learn today will inspire who they become tomorrow. For more information, visit HorizonLeague.com.