Brand Recharge Overview
The Horizon League has announced a brand recharge ahead of the 2023-24 academic year. The recharge includes the introduction of a secondary icon logo, a new #OurHorizon social media campaign and updated visual elements and messaging points.
Launch Video
Four Pillars
The recharged communication strategy emphasizes four key pillars of the Horizon League Experience: Major Cities, Major Experiences, Major Moves and Major Impact.
- Major Cities highlights exposure to entities and experiences unique to major metro cities (professional sports, media, culture, arts, business) in the League’s footprint.
- Major Experiences focuses on NCAA Division I competition and championships and ESPN exposure across the League.
- Major Moves highlights the League’s commitment to innovation and forward-thinking approach to challenges while addressing emerging trends in all aspects of the college sports environment.
- Major Impact emphasizes how our League through our members and student-athletes lead in our metropolitan campus communities and championship host cities.
Visual Updates
One key element of the recharge is a new “H” icon with gold tones of the horizon in the arc along with a “one” to symbolize the unity of the League and our members. The current primary Horizon League logo will continue to be used while the icon offers a modern extension of the brand.
The imagery is built around the symbolism of the horizon, including the junction of earth and sky, the seamlessness of the student and athlete, the end of today and start of tomorrow and the possibilities beyond what we see.
The League and its members will also utilize #OurHorizon on social media along with the sunset emoji to represent the themes of the recharge and emphasize the unity between our League and our member institutions.
Additional visual influences include the “golden hour”, a photography term referring to the period of time just after sunrise or just before sunset when the light is infused with gold tones, and blue colors taken from the sky at dawn and dusk.